(Salt Lake City, Utah, Jan. 16, 2008) – Kadence Technology, Inc., manufacturer of the world’s first and only pressure regulated snorkel, has been named a finalist by the ISPO Winter `08 BrandNew Awards. The ISPO BrandNew Awards is the world’s largest competition for start-ups in the sporting goods industry and is seen as a barometer for the latest progress. Every six months an international jury meets in Munich to award the best and most innovative products of young entrepreneurs.

The Kapitol Reef snorkel has been in research and development for over five years and is the first snorkel of its kind. While on a Hawaiian vacation with his wife, inventor, Dr. Mark Johnson, a practicing physician of internal medicine, was inspired to develop a new type of snorkel. His wife, like many divers, struggled with the uncomfortable feeling of breathing through a traditional snorkel. To address the problems associated with snorkels, he conducted studies regarding the common issues of anxiety and fatigue. What evolved is the Kapitol Reef snorkel. Its key component, the Kadence Regulator, establishes a more natural breathing pattern by separating carbon dioxide from fresh air and regulating exhalation pressure. While speaking of his recent accolades, he stated, “Developing this snorkel has been an extremely rewarding process and a practical extension of my physiological medical background that will not only make snorkeling safer, but more enjoyable for snorkelers of all experience levels.”

Paul Verveniotis, a two-time U.S. National Spearfishing Champion, shared that the Kapitol Reef snorkel “comfortably reduces resting respiratory rate, spares breathing muscles from fatigue, and helps to prolong dive times. It has definitely increased my breath hold time. It will appeal to both first-time snorkelers and champion freedivers.”

Marco Guerrero, Kadence Technology’s Director of Sales and Marketing stated, “We are introducing nothing less than a paradigm shift in underwater breathing. Dive shops and sporting goods stores are catching the wave in both the US and abroad. We are proud to have been chosen as a finalist the in ISPO BrandNew Awards as it brings International recognition to our snorkel. We look forward to bringing this amazing technology to both the US and European markets.”

Kapitol Reef Aquatics will be exhibiting at Boot Dusseldorf (Stand 03 G04), followed by the Winter `08 ISPO show in Munich, Germany.

Contact:
Public Relations
Platinum Productions TV
(800) 597-1186

September 12, 2007, Deerfield Beach, FL – The producers of Competitive Edge are pleased to announce that Kapitol Reef Aquatics will be featured in an upcoming episode.

It all started with a snorkeling trip.

While attending a medical conference in Hawaii in 1997, Dr. Mark R. Johnson and his wife, Julie, rented a fateful pair of snorkels. While Mark enjoyed checking out the local sea life, Julie couldn’t get past the anxious feeling of hyperventilating. Her inhalation muscles kept fighting against the pressure of the water—and she didn’t even realize it. As a result, her lung volume wasn’t what she was accustomed to on land. Eventually, the hollow, ineffective, and labored breathing tired her out. This planted the seed of a breakthrough idea in her husband, a board-certified doctor of internal medicine. With his medical background, he recognized an unfulfilled need and set out to develop a new breed of dry snorkels that would help snorkelers everywhere breathe more naturally.

The result is Kadence Technology™. This is the practical application of science to sport that powers the Kapitol Reef™ snorkel; it is the “sliced-bread” sea change of the snorkel industry. This major innovation drops the resting respiratory rate a documented 32%. What this means in English is that every breath you take underwater magically counts for more…a phenomenal 32% more!

Kadence Technology adds a precise resistance to the exhalation flow in order to regulate exhalation pressure. Its implementation also separates inhaled air from exhaled carbon dioxide. The gentle exhalation pressure is crucial—it supports lungs, slows down breathing, and provides just enough back pressure down the airways in the lungs to improve oxygen and carbon dioxide exchange.

Where has this been? One time out in the water and we were hooked! The Kapitol Reef is nothing short of revolutionary. Rarely does something come along that is so perfect for experts and beginners, large and small, old and young.
So innovative is the Kapitol Reef Snorkel that it has won a number of awards, including the prestigious Editor’s Pick award in Sport Diver Magazine’s Buyer’s Guide for 2007, and it is a Utah Innovation Awards 2007 finalist.

The future of snorkeling is available now!